The new Toyota Vios.KUALA LUMPUR, Jan 15 ― It appears that Malaysian motorists are more concerned about reliability and durability than new gizmos and features, especially when it comes to cars.
The new Toyota Vios, introduced in October 2013, has garnered a total booking of 20,000 units, despite the fact that it still retains the same base engine and transmission as the previous model, again proving that brand perception plays a big part in market share.
The new Vios does have a great new shape though, and some improvements to the interior and that seem to be the new boost that brought in the orders.
Toyota cars are well known for their durability and reliability, and backed up by a good sales and service network, not to mention excellent customer care from UMW Toyota Motor in Malaysia, and a positive attitude towards warranty.
This is the result of two base philosophies of ‘Excellent Products’ and ‘Excellent Service’ of Toyota’s customer care, which, when interpreted in detail, covers the entire spectrum of producing the best products and providing all the services related to the selling of these products and maintaining them.
Toyota remains the top selling brand in Malaysia for 2013.
In a statement, UMW Toyota Motor said, “The response remains positive, with customers choosing the Vios due to its eye-catching sporty design and ownership value it provides.
"Many customers cited superior performance, style, comfort and fuel efficiency over its rivals as the main factor behind their decision to purchase the All-New Vios.
“We expect the excellent response to continue throughout the year as the Vios has always been the preferred choice for Malaysians,” said Datuk Ismet Suki, President of UMW Toyota Motor.
“Since its first introduction more than ten years ago, it has become the best-selling car in the non-national small PC segment.
"As of December 2013, sales of the Vios have reached close to 280,000 units,” he added.
In conjunction with the upcoming Chinese New Year celebrations, UMW Toyota Motor is introducing attractive promotions for various models such as the Camry, Hilux, Innova and others.
Customers are encouraged to place their orders in the month of January as the promotions are only available while stocks last. To usher in the New Year, all Toyota outlets will also be holding showroom events from January 18-19.
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